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gesichtspflege maenner bart eincremen
GesichtspflegeMay 6, 20219 min read

Facial care for men: This is what the perfect skincare routine looks like

Men's Facial Care: The Perfect Skincare Routine for Men

What your skin really needs and why just water and love aren't enough. 

Splashing water on your face, rubbing it with a towel – done? Unfortunately, no. Your skin needs more than that if it's to stay healthy, fresh, and resilient. Men's skin is different from women's skin - it's thicker, tougher, but also more prone to impurities and dryness. Daily stressors like shaving, dirt, and stress take a toll. Without proper care, skin problems like blackheads, pimples, redness, or premature skin aging can result.
The good news? You don't need a shelf full of products or a complicated routine. With a few effective basics, you can give your skin everything it needs – with minimal effort, but maximum effect.

men's facial care applying cream to face

Know your skin type

Your skin is unique – and what it needs depends not only on your genes, but also on external influences such as stress, diet, or your daily care. Whether normal, dry, oily, or combination skin – each skin type has its own needs. Knowing your skin type allows you to choose the right products and prevent skin problems before they arise. Unsure what your skin type is? No problem, in our article: What is my skin type? you will find the answer.

Our recommendation for men's facial care

Our Skincare Essentials offer everything you need for your daily care routine – moisture, protection, and regeneration.

  » For an improved complexion

  » With anti-aging effect

  » Suitable for all skin types

Skincare Routine for Men: 3 steps to well-groomed skin

Whether you're starting your day early or winding down in the evening – a well-coordinated skincare routine ensures healthy, fresh skin. In the morning, the focus is on protecting your skin, while in the evening, regeneration is paramount. The right order makes all the difference: cleansing, moisturizing, and sun protection are the essentials your skin needs.

Step 1: Facial Cleansing

The start to the day and the base for the night

Clean skin is the be-all and end-all. In the morning, excess sebum and sweat are removed; in the evening, cleansing frees your skin from dirt, oil, and environmental pollutants.
In addition to harmful environmental influences, an unbalanced diet or genetics can also be the cause of clogged pores. What you shouldn't forget: Even the best cream won't help if your skin isn't thoroughly cleansed.

men's facial care washing face

Deep cleansing for your face with an anti-dryness formula

» Gentle yet thorough cleansing for morning and evening

» Glycerin and hyaluronic acid provide moisture and protect against irritation

» Fragrance-free and suitable for all skin types

How to cleanse your face correctly

Apply a small amount of the cleanser to damp skin morning and evening. Then gently massage and rinse off. Be careful to avoid contact with eyes!

Good ingredients for your facial cleansing

Glycerin, betaine and hyaluronic acid intensively moisturize your skin and help to retain it long-term. This keeps your skin supple and reliably protected from drying out. Hyaluronic acid supports your skin's moisture balance, ensures a fresh, plump appearance and can contribute to firming. Betaine also has a soothing effect and helps to relax irritated or sensitive skin.








Facial toner to strengthen the skin

A facial toner can help to balance your skin's pH value and optimally prepare it for subsequent moisturizing – a real plus, especially after shaving. It supports your skin's natural defenses and provides a refreshing skin feeling. If you tend to have ingrown hairs or oily skin, a clarifying facial toner can help prevent impurities and refine the complexion.

Step 2: Moisturizing – Day Cream with SPF and Night Cream

Protect your skin from drying out 

After facial cleansing you should moisturize your skin to support the skin barrier in its regeneration and stabilization. 

In the morning, a light day cream protects your skin from external influences, while at night, a richer cream provides regeneration.

men's facial care cream hands

Morning routine: Hydrating Day Cream with SPF 30

» Hyaluron and niacinamide provide moisture and protect against skin aging

» Absorbs quickly, without feeling greasy

» SPF 30 protects against harmful UV radiation


Evening routine: Regenerating night cream with anti-aging effect

» With bakuchiol (natural retinol alternative) for wrinkle reduction

» Hyaluron and ceramides regenerate and soothe the skin overnight

» Ideal for intensive moisturizing



Step 3: Eye care – A fresh look in seconds

Since the skin around your eyes is significantly thinner and more sensitive, it requires finer, tailored active ingredients. Targeted care helps keep the skin supple and reduces dark circles.

men's face care eye cream application

Moisturizing eye cream with anti-aging effect

» Bio-retinol smooths fine lines

» Caffeine revitalizes tired eyes and reduces puffiness

» Fragrance-free and suitable for all skin types



How to apply eye cream correctly

Important: Gently pat, do not rub. Dab a small amount of eye cream onto cleansed skin and gently pat it from the inner to the outer corner of the eye. It is best to use your index and middle fingers for this – this technique allows you to best work in the active ingredients and, incidentally, stimulates lymphatic flow, which counteracts puffiness and dark circles. 

Important ingredients for men's skin

Hyaluron: Provides intensive moisture and plumps up the skin.

Ceramides: Protect against moisture loss and promote supple, youthful skin.

Glycerin: Binds moisture, protects the skin from drying out and supports the skin barrier.

Niacinamide: Reduces redness, refines pores and strengthens the skin's protective barrier.

Panthenol: Soothes, regenerates and improves the elasticity of sensitive skin.

Vitamin C: Protects against free radicals and promotes an even complexion.



Facial care before and after shaving

Many men often suffer from impurities and other skin problems. Additionally, the facial skin is stressed by regular shaving. To prevent skin irritations, you can protect your skin during shaving by using nourishing shaving products like a shaving oil. Also remember a suitable aftershave after shaving.

men's face care before and after shave

Difference between men's skin vs. women's skin

Do men need different skin care than women?

The main difference between women's and men's skin lies in the hormone balance. Men have a much higher testosterone level. As a result, the epidermis is several cell layers thicker. Additionally, the male hormone testosterone leads to denser hair follicles, oilier skin, and larger pores, which is why men's skin is more prone to blemishes.

While women often need richer products, men's facial care should be lighter and specifically address the needs of male skin. Products with mattifying and soothing active ingredients such as niacinamide or hyaluronic acid help reduce excess shine and moisturize the skin without weighing it down. Another difference: men's skin is often less sensitive, but still needs protection from external influences such as UV rays or environmental pollution. Daily care with SPF is therefore essential to counteract premature skin aging.

Frequently asked questions about men's facial care

Which products for men's facial care?

Good facial care doesn't have to be complicated, but a few essentials should be in every routine. As described above, the basics consist of three simple steps that work for every man's skin.

Cleansing: A mild cleansing gel removes dirt, excess sebum, and environmental deposits. A facial toner can help balance the skin's pH and prepare the skin for care.

Moisturizing: A light day cream with SPF protects the skin from UV rays and prevents premature skin aging. A richer night cream regenerates the skin overnight and provides intensive moisture.

Special care: An eye cream for tired eyes and first wrinkles.

Other products: A scrub (1-2 times a week) to remove dead skin cells and keep the skin fresh. Additionally, a serum with hyaluronic acid or vitamin C can provide extra moisture and protection.


What does men's facial care look like at 30, 40 or 50?

With increasing age, the skin changes – it loses elasticity, moisture, and firmness. From 30, the first fine lines begin to appear, while from 40, the skin's regenerative capacity slows down. By 50 at the latest, targeted anti-aging care becomes a must-have to soften wrinkles and provide optimal skin care. Important ingredients such as collagen and antioxidants play a decisive role. Collagen strengthens the skin structure and provides firmness, while antioxidants like vitamin C neutralize free radicals and counteract skin aging. Good facial care for men over 50 should therefore contain rich moisturizers such as hyaluronic acid and specifically use regenerating active ingredients.

The ideal routine? A moisturizing day cream with SPF protects against UV-induced skin aging, while a nourishing night cream with anti-aging active ingredients regenerates the skin overnight. In addition, serums with retinol or bakuchiol help smooth the skin and revitalize the complexion. Those who regularly rely on these essentials will stay fresh and well-groomed longer – no matter the age.

How can I prevent skin aging?

When it comes to your facial care, make sure it contains a sun protection factor or apply additional sun protection if your skin is exposed to the sun, to prevent skin aging.
As already mentioned, our skin is exposed to many environmental influences. To counteract free radicals (aggressive oxygen molecules that are formed, for example, by nicotine consumption or UV rays), you can use care products with antioxidant active ingredients such as vitamin C.
The older you get, the harder it is for your skin to retain moisture. This is because the proportion of collagen and elastin fibers, which are responsible for skin aging, decreases with increasing age, lose their elasticity and form wrinkles. Therefore, rely on moisturizing care products.
It is also worth staying fit: exercise is not only good for body and mind, but also for your skin. Since skin pores open when you sweat, accumulated sebum can be broken down more easily and skin flakes, which are responsible for clogging pores, can be removed.
Tip: Feel free to take your facial care with you to the gym, as your skin is particularly receptive after exercise.

Do I need to adapt my skincare to the season?

Facial cleansing and care is the basis of your daily skincare routine. Your skin is a living organ and changes. In summer you probably need different care than in winter. In spring and summer, the facial skin dries out due to external influences such as heat, sweat and especially UV rays. In winter, your skin is exposed to cold temperatures and dry heating air. Both affect your skin differently. Observe your skin and adapt it to your needs: protect your skin, especially in summer, from the sun and in winter from moisture loss. In addition to your facial care, you should also not neglect the rest of your skin care and adjust it according to the season.

Do I have to buy creams specifically tailored to my skin type now? What if that changes every few months?

Your skin is a living organ and changes. Therefore, you don't necessarily need to buy a cream tailored to your skin type. Much more important is that you become aware of what your skin is trying to communicate to you. Learn to read and understand it and react accordingly. Good news: Our moisturizer is suitable for all skin types.

Skin problems despite facial care?

If you have skin problems despite a good skincare routine, you can and should consult a dermatologist. As already mentioned, our skin tries to talk to us - maybe you have a food intolerance, don't get enough sleep, or that bottle of wine last night wasn't the best decision after all. Impure skin now and then is completely normal. However, if you suffer from it for a longer period, pimples appear widespread, or nodules, blisters or similar develop, then have a doctor check it out.

Is facial care and shaving care the same?

Your skin is naturally particularly irritated after shaving, so special shaving care would be better here.

Sharing is caring!


What are your tips & tricks? What is your current skincare routine? We look forward to hearing from you on Instagram or Facebook!


Your Brooklyn Soap Team

Discover more facial care tips in our Academy

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